On June 10, CUMTB official Microblog and Wechat were launched. In order to adapt to the development of new media as well as to meet the new information demands from teachers and students, CUMTB started to plan the establishment of its official Microblog and Wechat in 2013, which entered the trial operation stage consecutively in the early 2014, to meet the general requirements of Superior Departments on the improvement and innovation of publicity and culture-related work. With much attention paid by university leaders as well as faculty and students, the CUMTB official Microblog and Wechat have been put online officially at present. CUMTB Microblog and Wechat focus on press publicity, information as well as cultural transmission and inheritance, aiming to innovate upon publicity forms by utilizing new attitudes, utterance and images so as to lead and spread campus positive energy.